I’m sorry, but this ad ^^ made me laugh out loud. Dear Jennifer Aniston: why so budget? You are a very wealthy woman and if you want to release a fancy new perfume, please invest in quality photographers AND quality postproduction people so you won’t look like a Photoshopped Kardashian-cat hybrid.
Yes, Aniston is releasing a new perfume. Her first perfume was supposed to be called Lolavie but there was some trademark issue and it became “Jennifer Aniston the Perfume” or something. Those ads were terrible too – there was one ad that looked like Aniston had been dumped on a beach after her ex had stolen her clothes. That first attempt at a perfume launch was back in 2010-11 and it was a disaster. As I said at the time, Aniston should have just gone to a major perfume house and developed a scent WITH the house, but she tried to reinvent the wheel when it came to celebrity perfumes. Then last year, Aniston finally figured it out. She began working with Elizabeth Arden and she released J by Jennifer Aniston. Did it sell? I have no idea. But she’s now releasing a new scent, Near Dusk.
Near Dusk is described as “a heady mix of jasmine, peony, musk and white amber with bright top notes that feature nectarine, sweet pink pepper and coconut water.” Aniston spoke to E! News about it:
E!: Why is the beach so inspiring to you?
Growing up in NYC surrounded by buildings and cement, when I would visit family at the ocean it felt like paradise to me. I always feel peaceful and inspired when I’m there.
Did you have a go-to scent as a teenager?
Anais Anais.
Can you give us a little insight into the testing process for your fragrances? Do you have your friends, family and fiancé weigh in on a scent? Do you wear a tester perfume for weeks or longer?
When creating my fragrances, I start by smelling almost every note I can get my hands on in the lab, from different flowers to leather belts. Once I’ve created something I like, I give it a test run for a few months. I find it really interesting, seeing how different notes are expressed as the day goes on. I always ask my friends and family feedback.
You once told us that Justin hijacks your beauty products. How about your perfume?
He definitely doesn’t hijack my perfume!
You said you wanted to recreate relaxation with the scent. What are your favorite things to do to relax? When are you most relaxed?
Sunset is my go-to. I’m always my most relaxed at home at the end of a day.
Fragrance is about dusk, so what are some of your before bedtime rituals?
It’s all about pampering. Wash my face…maybe a mask…and then moisturizing. I get very girly at night.
What’s one beauty product or item people would be surprised to find on your vanity?
A tiny pair of bronze feet.
I wonder if this is the extent of Aniston’s promotional work? I hope not, but it could be – I really don’t think she did much promotion at all for her second fragrance and E! News says this perfume is just going to be sold at Kohl’s. Personally, I think there are too many celebrity fragrances, but if a celebrity does get a “hit,” they can really rake in the money. Britney Spears makes a lot of money off of her perfumes (which are terrible). Jennifer Lopez’s Glow is still selling really well (and I love Glow and wear it all the time). Sarah Jessica Parker’s Lovely sells well too, and that’s a really nice scent too. Eh. Aniston really is just a lifestyle/beauty model at this point, she’s barely working as an actress these days.
Ad courtesy of E! News, 2010 photos of Aniston’s Lolavie promotion, courtesy of WENN.
ncG1vNJzZmivp6x7pLHLnpmirJOdxm%2BvzqZmbWtmaIB3e8mepaehlpq%2FoK3Noqqtp56UuaLBzZyfnquPnbKzq9OhoKucj6Wys7LUppyYppWWv6Cw1KyimK%2BZqbWgrb6tnKuqmZe5pqvAnWY%3D